Pricing in the insurance industry has traditionally been a balancing act between risk, profitability, and competitiveness. But in a digital-first environment - where advisers need to convert clients quickly and fairly - the old one-size-fits-all approach is no longer enough.

That’s why Uinsure has developed a sophisticated pricing optimisation model that helps advisers offer more personalised, effective quotes - without compromising compliance, margin, or client trust. 

At its core, price optimisation is about using data to:

The result? Smarter pricing that improves both conversion and customer satisfaction. 

Many mortgage advisers don’t want to be pricing experts - and they shouldn’t have to be. But having the right pricing in the background gives them confidence to: 

• Recommend quotes that are competitive and credible  

• Handle objections more effectively (“Why is this more expensive than online?”) 

• Conversion optimisation, especially for price-sensitive or comparison-prone clients 

With nearly half of price-driven non-buyers saying they’d convert with a £50/year reduction, even modest adjustments can have big impacts. 

Smart pricing isn’t about racing to the bottom - it’s about precision. 

By using advanced models, advisers can offer:

And perhaps most importantly: advice that clients feel confident accepting, because the price feels right - and fair.